Made with,
love, for our loved
ones, using the best ingredients
, for the best results

dogleaping1

No-Fluff, Pure Goodness

We Built This for Dogs Who Deserve Better

Most joint supplements are all show, no substance. Impressive ingredient lists that look good on paper, but tiny doses that can't deliver real results. We got tired of watching dogs suffer while their owners bought hope in a bottle.

PetAroha started with a simple mission: cut through the BS and create something that actually works. We spent months analyzing clinical studies, dissecting competitor formulas, and asking one question: "What would we give our own dogs?"

The answer? A focused, potent formula built around a massive 275mg dose of Biolane™'s clinically studied human grade Green-Lipped Mussel — the same proven ingredient that reduces joint pain and stiffness. No kitchen-sink approach. No underdosed "fairy dust" ingredients. Just the essentials, in doses that matter.

Because your dog's comfort isn't negotiable.

8 out of 10 Dogs Over Age 8 Are Suffering From Joint Pain

The problem is, our dogs can't tell us where it hurts. Their pain often shows up not as a limp, but as a slight hesitation before jumping or stiffness after a nap—subtle signs we mistake for "normal aging." When you seek a solution, you find products with long, impressive-looking ingredient lists but with dosages too small to deliver real results. Your dog's comfort isn't negotiable, and they deserve a formula that actually works

The Story Behind Our Heart-Shaped Chews

"Aroha" is a beautiful Māori word that means much more than just "love." It encompasses compassion, empathy, and genuine care for others' wellbeing. When we named our brand PetAroha, we weren't just choosing a name—we were making a promise.

Every decision we make comes from that same place of aroha. From our no-fluff formula to our transparent dosing, we ask ourselves: "What would we do if this were our own dog?"

That's why our chews are heart-shaped. Not because it's cute (though it is), but because it's a daily reminder of the love that drives everything we do. Every heart-shaped chew represents our commitment to your dog's wellbeing.

A daily reminder of our commitment

The science behind complete joint support

The Missing Piece in Most Joint Supplements

Here's what we discovered after analyzing dozens of top-selling joint supplements: they're all picking sides.


Some brands load up on Green-Lipped Mussel and call it a day. Others stick to the classic glucosamine-chondroitin playbook. But your dog's joints don't work that way.


Real joint health requires two actions working together: reducing the inflammation causing today's stiffness, while rebuilding the cartilage that ensures tomorrow's mobility. That's why every chew delivers both—275mg of clinically studied anti-inflammatory power plus a complete cartilage support system.

Know Exactly What You’re Giving Your Pup

We're 100% Transparent in our Formula

We believe every dog parent deserves to know what’s in the chew — and why it’s there. That’s why we share the full story behind every ingredient, starting with our hero: 550 mg of Biolane™ Green-Lipped Mussel, backed by decades of research.

Each pouch includes a batch-specific QR code linking to a third-party Certificate of Analysis, so you can verify the quality for yourself. No hidden fillers.

The moment we realized most supplements weren’t underperforming by accident — they were built that way.

Built from a Better Question

  • Research & Empathy

Where It All Started

The problem wasn’t a lack of joint supplements — it was that too few actually worked. After watching friends and family struggle to find relief for their dogs, Jason became curious. Why weren’t these products delivering?

What began as a frustration quickly turned into a deep dive into supplement science. Two months of clinical studies, dosage breakdowns, and competitor audits revealed a pattern: most formulas were either underdosed or overloaded with unnecessary filler. That discovery became the foundation of Pet Aroha’s philosophy — purpose over padding, clarity over claims.

  • Idea into Reality

Finding the Right Manufacturing Partner

Here, the focus shifts from formulation theory to practical execution. This milestone is about quality control, ingredient integrity, and palatability. It highlights the care taken to find a manufacturing partner that could uphold PetAroha’s commitment to clinical dosing, third-party testing, and chews that dogs genuinely enjoy — without sacrificing on sourcing or transparency.

  • Delivering on our promise

The Launch That Sets a New Standard

This future-facing milestone celebrates the moment when everything comes together: the formulation, the trust, the transparency. It marks PetAroha’s entry into the market — not just as a brand, but as a standard-setter in a category that has long needed one. It’s about showing what happens when science, love for dogs, and thoughtful decision-making meet in one chew.

Start
Build
Launch

Us vs Them

Each ingredient at clinically effective dosages

Pet Aroha Soft Chews
Brand #1
Brand #2
Brand #3
Brand #4
Green Lipped Mussels
Glucosamine
MSM
Chondroitin
Vitamin C

Formulated in NZ, Crafted in USA

Your Dog’s Relief is Almost Here.