About PetAroha™ | Natural Wellness for Happy, Healthy Pets

Discover PetAroha™ — where pet wellness meets New Zealand’s natural goodness. Learn how our passion for pets, clean ingredients, and the spirit of "Aroha" (Love) inspire everything we do. Proudly formulated for healthier, happier dogs.

Our Story

At Pet Aroha, we believe joint care should be thoughtful, effective, and rooted in love — not marketing hype.

Our story began in New Zealand, where our founder, Jason, noticed a frustrating pattern among the dogs he loved most: they were slowing down too early. Friends and family were trying joint supplements, but the results were inconsistent at best. Curious and a bit obsessed, Jason dove into the research to figure out why. What he found was surprising — most products were either using ineffective dosages or packing their chews with low-quality fillers that did nothing for joint health.

So we started from scratch.

After months of digging through clinical studies and dissecting competitor formulas, we realized that real results come from precision. That’s why we built our formula around one of nature’s most powerful anti-inflammatories: Biolane™ Green-Lipped Mussel, sustainably sourced from the pristine waters of New Zealand. From there, we added only what was necessary — glucosamine, MSM, and chondroitin — each dosed according to research, not trends. No fluff. No “kitchen sink” approach. Just a clean, evidence-backed formula designed to do what it says.

But science is only half the story. The other half? Palatability. We know that even the best supplement means nothing if your dog won’t eat it. That’s why we spent just as much time perfecting the texture and flavor — soft, heart-shaped chews made with real chicken liver powder, a hint of molasses, and a base gentle enough for sensitive tummies.

Every chew is made in a cGMP-compliant, FDA-registered, and SQF-certified facility, and each batch of GLM comes with a certificate of analysis — because transparency isn’t just a value for us, it’s a promise.

At Pet Aroha, we don’t believe in loud claims or miracle promises. We believe in showing you what’s inside, how it works, and letting you — and your dog — feel the difference.

This is joint care you can feel good about.

Because they deserve nothing less.

The moment we realized most supplements weren’t underperforming by accident — they were built that way.

Built from a Better Question

Research & Empathy

Where It All Started

The problem wasn’t a lack of joint supplements — it was that too few actually worked. After watching friends and family struggle to find relief for their dogs, Jason became curious. Why weren’t these products delivering?

What began as a frustration quickly turned into a deep dive into supplement science. Two months of clinical studies, dosage breakdowns, and competitor audits revealed a pattern: most formulas were either underdosed or overloaded with unnecessary filler. That discovery became the foundation of Pet Aroha’s philosophy — purpose over padding, clarity over claims.

Idea into Reality

Finding the Right Manufacturing Partner

Here, the focus shifts from formulation theory to practical execution. This milestone is about quality control, ingredient integrity, and palatability. It highlights the care taken to find a manufacturing partner that could uphold PetAroha’s commitment to clinical dosing, third-party testing, and chews that dogs genuinely enjoy — without sacrificing on sourcing or transparency.

Delivering on our promise

The Launch That Sets a New Standard

This future-facing milestone celebrates the moment when everything comes together: the formulation, the trust, the transparency. It marks PetAroha’s entry into the market — not just as a brand, but as a standard-setter in a category that has long needed one. It’s about showing what happens when science, love for dogs, and thoughtful decision-making meet in one chew.

Start

Build

Launch

Our Ingredients

The Hip & Joint Hero

Green-Lipped Mussel: Nature’s Anti-Inflammatory Powerhouse

When it comes to relieving joint pain naturally, few ingredients are as well-studied — or as underused — as New Zealand Green-Lipped Mussel (GLM).

Rich in Omega-3s, glycosaminoglycans, and naturally occurring joint-nourishing compounds, GLM has been shown in clinical studies to reduce inflammation, improve mobility, and support long-term joint comfort.

Most dog supplements use just 50 to 100 mg of GLM per serving. But research shows results start around 300 mg.

At PetAroha, we include550 mg of Biolane™ Green-Lipped Musselin every serving.

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The Trio Behind Every Comfortable Step

Glucosamine, MSM & Chondroitin

Relieving inflammation is just one part of the joint health puzzle. To truly support long-term mobility, you also need to rebuild, cushion, and protect. That’s why we included this clinically supported trio.

Glucosamine helps rebuild cartilage — the connective tissue that keeps your dog’s joints moving smoothly. MSM supports flexibility by strengthening tendons and reducing stiffness. Chondroitin works to cushion the joint and attract fluid for better shock absorption.

Many brands include these ingredients too, but often at minimal doses that look good on labels but fall short in practice.

At PetAroha, every chew delivers 400 mg of Glucosamine, 400 mg of MSM, and 100 mg of Chondroitin — all dosed with purpose, not padding.

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Delicious by Design

Crafted with premium flavour ingredients and a soft, break-friendly texture dogs choose every time.

Natural Chicken Flavour

Real chicken-liver powder adds rich, savoury taste dogs instinctively love.

Hint of Sweetness

A touch of cane molasses gives a gentle, naturally sweet finish without added sugars.

Soft & Breakable

Sunflower lecithin and glycerin keep each heart moist and easy to split for any size dog.

Gentle Potato Base

Grain-free potato flour and starch bind the chew for a tummy-friendly bite.